Alsop Toronto sales center launches major urban renewal project

A Swiss-cheese-like building designed by SMC Alsop opened recently in Toronto.

It features a bright red timber surround over an internal concrete slab building with colourful Swiss-cheese holes, and will serve as the sales pavilion for the WEST side Lofts, a residential development being constructed to the south.

This major urban renewal project aims to revitalize downtown Toronto's celebrated artistic neighbourhood which has been a neglected area, and create new connections across the city. The sales pavilion launches this regeneration project as a "gatehouse" of what will be a new route from north to south connecting with Lake Ontario, while the bold design makes it a remarkable new landmark.